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Roy Crawford has argued for a reduction in both the product range and customer base to imp

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Roy Crawford has argued for a reduction in both the product range and customer base to improve company

performance.

(b) Assess the operational advantages and disadvantages to Bonar Paint of choosing such a strategy.

(15 marks)

参考答案:

(b) Divestment of products or parts of the business is one of the most difficult strategic decisions. As apparent in Bonar Paint areduction in the products and customers served by the firm is likely to cause significant changes to the firm’s value chain a

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