(ii) Explain how the existing product range and the actions per Note (3) would feature in

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(ii) Explain how the existing product range and the actions per Note (3) would feature in Ansoff’s

product-market matrix. (7 marks)

参考答案:

(ii) Market PenetrationWith regard to existing products it would appear that a strategy of market penetration is being followed, whereby attemptsare made to sell existing products into existing markets. This is a low risk strategy which is most unlikely t

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