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(c) Identify and evaluate other strategic options ONA could consider to address the airlin

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(c) Identify and evaluate other strategic options ONA could consider to address the airline’s current financial and

operational weaknesses.

Note: requirement (c) includes 2 professional marks (10 marks)

参考答案:

(c) Within the strategy clock, ONA might consider both differentiation and focus. A differentiation strategy seeks to provideproducts or services that offer different benefits from those offered by competitors. These benefits are valued by customersand so

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