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(ii) Analyse why moving to a ‘no frills’ low－cost strategy would be inappropriate for ON

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(ii) Analyse why moving to a ‘no frills’ low-cost strategy would be inappropriate for ONA.

Note: requirement (b) (ii) includes 3 professional marks (16 marks)

参考答案:

(ii) ‘No frills’ low-cost budget airlines are usually associated with the following characteristics. Each of these characteristicsis considered in the context of Oceania National Airlines (ONA).– Operational economies of scaleIncreased flight frequency br

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