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(c) Discuss TWO limitations of the Boston Consulting Group matrix as a strategic planning

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(c) Discuss TWO limitations of the Boston Consulting Group matrix as a strategic planning tool. (4 marks)

参考答案:

(c) There are numerous criticisms that have been made regarding the BCG growth share matrix. Two such criticisms are asfollows:– It is a model and the weakness of any model is inherent in its assumptions. For example many strategists are of theopinion tha

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