(b) How might the marketing mix vary between the three channels Helen is considering using

(b) How might the marketing mix vary between the three channels Helen is considering using? (8 marks)

参考答案:

(b) The analysis of each of the market entry strategies has begun the process of identifying how the marketing mix of product,price, place and promotion will vary significantly between the three outlets.Product – here the nature of the product in terms of

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(b) How might the marketing mix vary between the three channels Helen is considering using

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